Commentary by The Beat's intrepid columnist Steve Heilig in The Gleaner
about the latest dismaying development in Bob Marley's legacy, in which the Marley family has licensed Bob's name to a company marketing legalized marijuana. The news was reported last week:
http://www.nbcnews.com/storyline/legal-pot/stir-it-bob-marley-headline-corporate-cannabis-brand-n250286
Reprinted from Jamaica Gleaner, published Nov. 23, 2014: http://jamaica-gleaner.com/gleaner/20141123/focus/focus4.html
Shame on family for peddling patriarch as brand
Steve Heilig, Guest Columnist
Dear Rita, Cedella, and Rohan Marley:
Congratulations
on last week's very visible launch of your forthcoming Marley Natural
brand of marijuana. As no doubt intended, you received worldwide media
coverage.
But I am also compelled to ask: Have you no shame?
Don't
get me wrong. As a longtime reggae fanatic and journalist, I have long
revered Bob Marley's music and messages. I went to his concerts and even
met him once - where I was in awe of his presence.
The BEAT magazine, a leading world music journal and my primary publisher for many years, devoted entire issues to him every year.
Collectively,
we, too, loved the man. And as for cannabis, I, too, favour
legalisation and have even contributed to major medical policy papers
advocating that - if carefully done.
But contrary to what Cedella
has told the press, Bob Marley is not a brand. The businessmen you have
partnered with to sell cannabis make no bones about their motivations -
money, and money only. They are what Bob Marley referred to as "pure
Babylon".
As you know, herb to him was a sacrament, not just
another product to be marketed for profit by capitalists. Anti-herb drug
warriors are already using your product launch as an example of Big
Cannabis practices that will prove that marijuana should remain illegal.
I strongly believe that rather than smiling about this latest attempt
to cash in on his image, your father/husband is spinning in his grave.
Letter to Bob
You
may have a way to redeem this looming debacle, however. Back in 2005,
Stephen Davis, who knew Bob Marley and wrote one of the best books about
him, penned a scathing open letter to him in
The BEAT magazine.
Davis lamented the infighting, greed, and scandal that ensued among your
family after his death, and asked, very pointedly:
"Where is the
Bob Marley Hospital for the Poor that should be operating in Spanish
Town? Where is the Bob Marley Orphanage that should be the pride of St
Ann's Bay? What about the Bob Marley Home for the Aged in Negril, or the
Bob Marley Early Childcare Centre in Sligoville and Port Antonio? These
non-existent institutions don't exist because your family has other
priorities, which seem to be mostly themselves."
So here is your
challenge, and your opportunity - which should be a relatively easy one
to fulfil, as I very much doubt any of you are truly in need of more
money. I note that there is a Healing of the Nation page on your new
product website - which is so far blank. If you will now make a public,
binding pledge to devote all profits from Marley cannabis to an
independent, audited foundation that will provide the sort of essential
human services Davis proposed, Bob Marley might indeed smile from
beyond. Otherwise, many of us who remember his message will continue to
believe that his family is defiling his memory.
And finally, in
the same edition of the magazine where Mr Davis' open letter appeared,
there was a 1936 speech by Emperor Haile Selassie, whom Bob Marley
himself revered, of course. Its title: 'God and history will remember
your judgment'. I humbly suggest you think about that before you attempt
to cash in again on the name you have been so fortunate to inherit.
Steve Heilig is a health-care ethicist and ethnomusicologist based in
San Francisco and Marin. Email feedback to columns@gleanerjm.com and
heilig@sfms.org.
